Ideas for Improving Picasa Web Albums

Google have been doing some promotion of Picasa Web Albums via a "tip" that appears at the top of search queries containing certain trigger words.  Specifically a search that contains the words "photo" and "sharing" together in that order gives a tip of

Tip: Want to share pictures? Try Google's Picasa Web Albums

Searches that just contain "photo" or similar words give a tip of

Tip: Looking for pictures? Try Google Images

Similarly searches related to blogs and blogging have a tip directing users to Blogger.

 

This behaviour has been criticised by a number of bloggers, who view it as human tampering with Google's search results.  In the middle of such a discussion on the Google Blogoscoped forum, there was an interesting exchange between Philipp (the site owner), and Ionut, a regular contributor:

Ionut asked:

Philipp, let's say you are Larry Page, you have a product called Picasa Web Albums, with a market share of 0.04%, and you want more users. What would you do?

Philipp replied:

I'm billionaire then, right? So I'd probably take a loong vacation first. :)
Seriously, I would:
- rename Picasa Web Albums to Google Pictures (or Google Photos)
- move it to pics.google.com
- make it possible to upload PNGs, BMP, TIFF, PCX, etc., which will all convert to JPG, PNG or GIF for display (but the original version will keep intact)
- put some unobtrusive AdSense in the application
- offer the option to have real password-protection/ invitation system for private pictures
- easily allow people to add a Creative Commons license to their pictures
- advertise on Flickr by buying Flickr ads (if Flickr allows this)
- advertise on blogs using the various ad networks/ AdWords-AdSense
- put a link to Google Pictures onto the Google homepage for a couple of days, to see how people react (the spot below the search box)
- potentially, put Google Pictures in the homepage's "more box"
- create a clearer navigation for Google Pics because the current one is partly confusing
- make it easier to understand what others visiting your URL will see; this is completely confusing right now
- add some killer features to Google Pics, like pattern matching search algos, that will draw many people to the site and increase word-of-mouth propaganda among tech-savvy people (who will then evangelize the not-so-savvy crowd)
- create a Google Pics-wide search engine for all photos, not just favorited albums
- allow much more storage; beat competition like Gmail storage beat competition when it was released
- create an online photo retouching tool using the latest technologies; integrate this with Google Pics
- additionally, buy Corel PhotoPaint, fix the bugs, and release it for free – and add an upload functionality to Google Pics
- integrate Hello functionality, kill Hello (but announce this in a blog post first giving transparent reasons)

In other words, I'd do what every other competitor with an image app will have to do to gain market share: improve the product. Only monopolies stop improving the product, which in the end, is bad for the user.

Would I advertise the product as a "tip" in search results? Only if that wouldn't go against what I previously told people. Only if that wouldn't go against core beliefs previously stated. Whether or not the current tip does that, again, everyone can make up their mind about. I consider it a tipvertisement, so it's neither a clear advertisement nor a clear tip.

Ionut provided his own suggestions:

Here's what I'd do.
- Integration with Gmail. You can save photo attachments to Picasa Web and send photos from Picasa Web.
- Integration with Image Search. Everytime you perform a search, you can see search results from your photos / your contacts' photos.
- Move Picasa online. Photo editing, effects, collages.
- Create an extension for Firefox to upload photos faster.
- Upload / view photos on mobile phones.
- 5 GB space storage for free.
- Add NevenVision technology for object recognition, face recognition.
- Every photo you upload to Google in each and every service (Blogger,Docs) should also be saved in Picasa Web.
- Easy geo-tagging, integration with Google Maps.
- How to make money:
* backup CDs
* high-quality prints
* find people from your photos in other public photos

These suggestions are not particularly new, just it's useful to see them all together.  The need for a full search feature in particular is one I've highlighted a number of times before.

One item that's not on these lists is to start official blogs for Picasa and Picasa Web Albums - there's plenty to talk about for these two Google services, and it's silly not to have an official outlet for them.

I think a lot of the under promotion of Picasa and Picasa Web Albums is due to the small, still largely independant team that work on these.  Perhaps Google should look to increase the size of the team significantly - it's unclear yet whether the Neven Vision staff have been added to the Picasa team, or have ended up elsewhere within Google.