Visual searching via mobile phone

One of Neven Vision's previous investors was the venture capital firm Zone Ventures, who generally provide $1M - $3M level of funding.

Via the links page they maintain on their portfolio companies, there is this link to a video from June 22, 2006 titled "Neven Vision - The Next Big Thing in Merchandising!"

It's a short (2min 40sec) clip from an NBC4.TV news program, showing Neven Visions mobile phone search application in action.

• Take a photo of a CD on your mobile phone camera, and link to the groups latest video, or to the album lyrics
• A photo of a Coca-Cola can links you to info on the 2008 Olympic Games (which Coke sponsor)
• A photo of a Starbucks cup gets you a coupon
• A photo of a movie poster links you to the relevant website
• Consumer electronics, link you to reviews of those products
• A car, allows you to access blue book values
• ... and perhaps a photo of a person, to get info on that person.

"Neven Vision's first US campaign using this technology will be for a car maker. It debuts this fall."